It also determines how much time they spend on your site. Will your customers click on a colorful design?
Why not find out for yourself by checking out this list of twenty appealing colors that can help you to boost sales.
The same color can have a different effect on someone depending on their daily mood and location, which makes it hard to come up with universal rules of using colors in design. That said it is also a powerful tool and can help you to improve your sales as you will see below.
Baby Blue - #89CFF0
Baby blue is a very popular color. It’s been a favorite in design circles since at least 1855, and it hasn’t really gone out of fashion since then.
Cornflower Blue - #6495ED
Shades of blue are considered cool, and cornflower blue is no exception. According to color theory, it has the properties of a cool color due to its hue (blue) and its saturation (medium).
Also described as a medium-light shade, cornflower blue is definitely not a dark or intense hue. It tends to render objects in a soft manner when used in interior design.
Indigo - #3F00FF
Indigo, in case you've never heard of it or seen it, is a reddish-blue color located between blue and violet on the color wheel. It's visible as a unique color in sunlight but also mixes in with various other colored lights to make all sorts of other things.
Neon Blue - #1F51FF
This color will make your website pop due to its bright nature. There are many factors to consider when choosing the perfect shade of neon blue.
Sky Blue - #87CEEB
The sky's the limit, or so they say. When it comes to our imagination and creativity, there really is no limit. Just a blank canvas waiting for you to make it your own.
The great thing about the blue sky at noon is that we don't see it with different shades everyday. So when you look at a cloudless sky in the middle of the day, it will appear as blue as can be.
Even if scattered clouds were to fill in the blank canvas above us, it would still retain that shade of blue.
Burnt Sienna - #E97451
Burnt Sienna was a favorite due to its earthy red tone. This reddish brown pigment was originally made from an ore called Siena after the area in Italy it came from.
Over time scientists have learned more about this warm reddish-brown tone and discovered how to change it into a yellowish-brown powder used by painters today.
Fawn - #E5AA70
Fawn has a soft tone, reminiscent of a gentle break in the snow. It's a great color to choose if you're looking for some cheerfulness and want to make your readers smile when they visit your site.
You can also use it in combination with other colors if you want to create something that's both visually appealing and functionally strong.
Red Brown - #A52A2A
Red-brown is a fairly dull and uninspiring color. If you use it as a background color on your HTML websites, you may find that people ignore your content.
Wheat - #F5DEB3
A grassy and yellowish tone, Wheat is definitely a color that one might find on a fresh stalk of wheat. Wheat was one of the first colors to be given a name by Sir Isaac Newton, in 1666.
Sage Green - #8A9A5B
Sage green is a cool and calm color which is why it is so pleasant both for users and webmasters. Colors are very important as companies should create an attachment with the target group and one of the ways to achieve that goal involves colors, which play a significant role in people’s lives.
Army Green - #454B1B
Armies all over the world incorporate military green into their uniforms. It's a color with a lot of history. Men and women have fought for their countries using this distinctive shade, with many sacrificing their lives.
The green has always been associated with camaraderie, solidarity and strength, like the shields its soldiers wear to protect themselves from bullets and grenades.
Emerald Green - #50C878
Emerald color is a beautiful, bright green that has a long history of popularity. It is one of the oldest pigments used by ancient cultures and has appeared in cave paintings.
The pigment was named after the emerald gemstone and it was originally made with arsenic.
Jungle Green - #2AAA8A
Jungle Green is a wonderful color to paint your bedroom. It reflects the freshness of a summer's eve and helps you disconnect from the business of the day. The green is much deeper than tree green or even forest green, but it isn't as dark as moss or paddy green.
Mint Green - #98FB98
It’s one of the most refreshing shades of green. Not too light and not too dark, mint-green is both calming and energizing at the same time. In addition to giving a sense of cleanliness, mint green evokes associations with comfort, wealth, and hospitality.
Golden Yellow - #FFC000
Golden yellow was first produced in Germany in the 16th century. The English wanted it for their wool industry, but it was hard to produce consistently enough to earn a greater profit than the normal brown earth color.
Dark Pink - #AA336A
Dark pink is a vivid purplish-pink color that's named after the dye called dark pink, which was used to color cotton cloth. Dark pink is a striking, eye-catching color that when used on its own can be quite eye-popping. When used in conjunction with other colors, it has a calming effect.
Pastel Pink - #F8C8DC
The color pink is known for its warming effect and being a solid representative of feminine qualities. Pastel pink is lighter than others in terms of color saturation.
Periwinkle - #CCCCFF
Periwinkle color, also called pastel blue or sky blue, is a pale, pale violet-blue. Not every pale blue is Periwinkle color, however; it has specific hues and tinting that set it apart from the others.
